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| British American Tobacco |
Job Description
British American Tobacco BAT in United Kingdom is hiring a Brand Executive to be responsible for all marketing activities of one / more NGP brands in the UK across all products and all channels (digital including). He/she will report to the NGP Brand Manager.
Duties and Responsibilities
Your main responsibilities in this role include the following:
Assist the BM in developing and refining the brand direction in alignment with overall marketing strategy, ensuring competitive advantage in priority consumer segments
Liaise with the Category Manager and Business Development team for best ranging and best in class execution across channels (retail, digital, specialists). Coordinate the development and execution of all annual brand plans ensuring that
Allocation of brand / platform objectives and BSE are in line with portfolio definitions
High level set of programmes are defined for each brand / platform in line with its agreed role in the portfolio
Brand / platform activities meet portfolio objectives and consumer segment requirements
Brands / platforms are leveraged based on consumer insights
Drive the implementation of brand activities / brand launches
Ensure activities are efficient and effective and maximise ROI
Identify necessary changes in strategy and priorities during implementation
Assist the BM and respective Category Manager in penetrating and winning fair share of the business in the biggest channels for NGP – digital and specialists stores.
Ensure planned activities make sense commercially – winning share, volumes and have the right ROI.
Effective coordination with all internal stakeholders to ensure plans are deployed properly.
Manage and allocate brand budget with support from Marketing Finance.
Job Requirements
Ideally 2-3 years' experience in brand positioning and deployment and product development
Interest in FMCG industry and products
Demonstrated mindset and ability to work in a fast-paced environment and flexibility to work within constantly changing landscapes.
Demonstrated in-depth understanding of consumer research and engagement
Strong bias for action and desire to develop brands and to drive brand profitability
Job Details
Vacancy Type: Full-time Job
Job Functions: Marketing/Sales
Job Location: London Richmond, United Kingdom
Application Deadline: N/A
Apply on BAT website
