Job Description
Careem Egypt is currently looking for a creative Marketing Executive who will be responsible for the following tasks
Duties and Responsibilities
Your main responsibilities in this role include the following:
Executing on overall marketing-brand strategy to fulfill necessary acquisition and engagement targets.
Formulate execution plans for Quarterly marketing campaigns
Manage execution of campaigns through our various channels (Digital, Social, Physical)
Brief partner marketing agencies
Oversee creation of all digital and physical marketing content to ensure it aligns with the overall product and brand strategy of Careem.
Oversee indirectly offline campaigns with Marketing Operations team to ensure overall success.
Receive and process briefs as the in house marketing function for Careem Bus team.
Key Performance Indicators
Budgeted VS Spent for Quarter
User Acquisitions Metrics: Sign ups, Activation, First Trips, New Users, Cost of Acquisition, CPFR
Campaign Success Rate (Campaign Reach, Cost of User Acquisition)
Job Requirements
2+ Years of experience working for a top tier Marketing agency
Previous experience running BTL/ATL Campaigns
Proven track-record of working on successful brands
Job Details
Company/Organization: Careem Egypt
Vacancy Type: Full-time Job
Job Functions: Marketing/Sales
Job Location: Cairo, Egypt
Application Deadline: N/A
Apply on Careem website
