• Energizer Careers | Brand Manager

    Energizer Careers | Brand Manager

    Location: Cairo, Egypt
    Published:

    Job Description

    Energizer Holdings in Egypt is currently looking for a Brand Manager who will develop annual brand plans and manages execution of agreed plans to drive business growth consistent with the International marketing cycle plan and global direction.

    the Brand Manager will enable Energizer to win at retail by leading the team to provide insight based category and shopper strategies and solutions based on business trends and category expertise.

    Duties and Responsibilities

    Your main responsibilities in this role include the following:

    • Provides input to strategy development and builds annual brand plans to meet business objectives in line with global direction

    • Develops and manages activation of consumer and shopper communication and new product launches

    • Ensures that brand pricing, sales and margin targets are agreed and met

    • Manages Consumer response works

    • Develops a detailed understanding of all aspects of the market using global insights plus local category, trade, shopper and consumer and competitor data that provides competitive advantage

    • Leverages any ATL spend in market plans and monitors media effectiveness and recommends adaptations

    • Manages 3rd party agencies (Media/ Design/ Creative/ Consumer research agencies)

    • Communicate to get an approval or check from global regulatory function that applies to Korea (Product regulations)

    • Delivers a winning activation program that drives shopper interest and maximized sales performance from brand initiatives. This may include retailer events, POSM and visibility, coupon promotions, direct mail, in-store demos etc. to drive existing brands and new product launches.


    Job Requirements

    • Degree in Marketing/ Business or relevant discipline

    • Minimum 7 years of experience in Brand management with activation experience

    • Strong English Capabilities – verbal and written

    • Experience in AC Nielsen research and strong ability to analysis research data

    • Outstanding verbal and written communication and presentation skills

    • Agency management experience

    Job Details

    Company/Organization: Energizer Holdings Egypt

    Vacancy Type: Full-time Job

    Job Functions: Marketing/Advertising

    Job Location: New Cairo, Cairo, Egypt

    Application Deadline: N/A

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