• Jumia Egypt Internship | Digital Marketing Manager (Facebook)

    Jumia Egypt Internship | Digital Marketing Manager (Facebook)

    Location: Egypt
    Published:

    Job Description

    Benefits and offers

    • A unique experience in an international, entrepreneurial, yet structured environment

    • An unparalleled personal and professional improvement as our longer-term objective is to train the next generation of leaders for our future internet service lines

    • The opportunity to be part of a team full of talented people with the best backgrounds

    Duties and Responsibilities

    Your main responsibilities in this role include the following:

    • Facebook advertising operations; including budget and bid management, monitoring health metrics (feed count, reach, impressions and frequency), feed management and testing, campaign launch and A/B testing (signals, creatives etc)

    • KPIs:

    • CPI for acquisition campaigns

    • CpNC for retargeting campaigns (new consumers)

    • CPO for retargeting campaigns (returning consumers)

    • Daily actions

    • Review overall D-1 & MTD POM perf: Cost, CPI, CPO, CIR

    • Steer FB performance:

    • Monitoring health metrics: feed count, reach and CPR, impressions and CPM, and frequency

    • Testing: Execution of A/B testing (signals, creatives etc) and Reporting

    • Bid management: changing bids, signals for campaign optimization

    • Feed management: Optimizing and testing multiple ad sets based on different feed criteria (Global, Local, CP etc) - Audience segmentation: Optimizing targeting e.g. LAL, Interest based, WCA, custom audience etc

    • Campaign management: Creating and managing campaigns - Creative optimization: Renew creative & change the underperforming ones

    • Review Feeds used: #SKUs and errors


    Job Requirements

    Job Details

    Company: Jumia

    Employment Type: Internship

    Job Location: Cairo, Egypt

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