Job Description
Benefits and offers
A unique experience in an international, entrepreneurial, yet structured environment
An unparalleled personal and professional improvement as our longer-term objective is to train the next generation of leaders for our future internet service lines
The opportunity to be part of a team full of talented people with the best backgrounds
Duties and Responsibilities
Your main responsibilities in this role include the following:
Facebook advertising operations; including budget and bid management, monitoring health metrics (feed count, reach, impressions and frequency), feed management and testing, campaign launch and A/B testing (signals, creatives etc)
KPIs:
CPI for acquisition campaigns
CpNC for retargeting campaigns (new consumers)
CPO for retargeting campaigns (returning consumers)
Daily actions
Review overall D-1 & MTD POM perf: Cost, CPI, CPO, CIR
Steer FB performance:
Monitoring health metrics: feed count, reach and CPR, impressions and CPM, and frequency
Testing: Execution of A/B testing (signals, creatives etc) and Reporting
Bid management: changing bids, signals for campaign optimization
Feed management: Optimizing and testing multiple ad sets based on different feed criteria (Global, Local, CP etc) - Audience segmentation: Optimizing targeting e.g. LAL, Interest based, WCA, custom audience etc
Campaign management: Creating and managing campaigns - Creative optimization: Renew creative & change the underperforming ones
Review Feeds used: #SKUs and errors
Job Requirements
Job Details
Company: Jumia
Employment Type: Internship
Job Location: Cairo, Egypt
