Job Description
HSBC is currently recruiting for the role of Marketing Manager - Digital Retail
The role holder is responsible for developing and executing the HBEG’s digital acquisition strategy across the digital eco-system with focus on Search, Social, Programmatic, Display, Affiliates & Aggregators, and eDM. The role holder is accountable for customer facing communication, content & development and approvals across the digital ecosystem. The role is accountable to Head of RBWM Marketing in Egypt as the MENAT Head of Digital Acquisition.
Duties and Responsibilities
Your main responsibilities in this role include the following:
Develop and implement a digital strategy, aligned to achieving digital targets in line with Group mandate
Develop relevant and effective content that will drive digital acquisition through Search, Social, Programmatic, Display, Affiliates & Aggregators, eDM
Ensure the digital fulfillment journeys are seamless, well managed and deliver on agreed results
Develop, deploy, optimize and measure HSBC’s digital media strategies with the objective of delivering business and marketing targets, enhancing efficiencies and ROI
Provide best in class reports accompanied by insights and recommendations
Measure and report digital performance of marketing campaigns, and assess against goals (ROI and KPIs)
Ensure new digital marketing innovations are incorporated into the bank’s digital marketing efforts
Define, test and rollout innovative methods of making digital marketing spend more effective and more efficient.
Ensure awareness and understanding of the latest digital marketing technologies in order to provide strategic recommendations for adoption; in addition to managing their execution
Make sure efficient digital targeting is attained through good planning and adoption of latest targeting and campaign management technologies.
Ensure that digital creative is optimized, engaging and delivers on business objectives
Job Requirements
Minimum 5-7 years of work experience in Product Marketing roles across Banking or FMCG Categories
The person will need to be familiar with the marketing process and will have worked within a marketing environment ideally in a Global MNC Company/Organization
A genuine interest in online marketing and a desire to continue learning/enhancing associated skills
The job holder will need to be well organized with strong attention to detail and an ability to plan and priorities
The Digital Marketing manager should possess active listening skills and demonstrate an ease in building close working relationships with key stakeholder within and outside the department
High level of personal integrity and values in line with business core values
Technical aptitude and the ability to operate and thrive in a fast-paced, high growth, rapidly changing environment
Knowledge of digital media costing models, and KPIs associated with performance based advertising
Strong affinity towards e-commerce and online trends
Experience working with agency partners and collaborating with internal teams regionally and across business groups
Strong knowledge of ad operations, audience targeting, and campaign set-up across channels
Robust organizational skills to prioritize and balance multiple priorities
Strong interpersonal skills and ability to managing stakeholders
Works well with numbers and has strong analytical skills
The person will need to demonstrate conventional ideas but when required out-of-the box ideas to arrive at solutions for existing problems. Not afraid to challenge the status quo with a desire to improve it. They will be enthusiastic, willing to champion the unpopular if right for business strategy; and persuade and motivate individuals in other business areas to support marketing plans
The person will need to have strong analytical skills, a good command of the English language (written and verbal) and should be able to deliver effective presentations to senior stakeholders
The person should have a minimum of Graduate level qualification and ideally an MBA level education
