• وظائف بنك المشرق - مصر | Assistant Manager, Digital Content

    وظائف بنك المشرق - مصر | Assistant Manager, Digital Content

    Location: Egypt
    Published:

    Job Description

    Mashreq Bank is currently recruiting for the role of Assistant Manager, Digital Content

    Design, create and track Direct Marketing content to a brief across the retail segments via various online platforms such as emailers, digital banners (web & mobile), push notifications, SMS, under brand guidelines


    Duties and Responsibilities

    Your main responsibilities in this role include the following:

    • Ability to independently create EDMs (e-mailers) and banners for website & mobile app, design and edit using Adobe Photoshop as per brand guidelines and without compromising on quality

    • Creation of HTML EDMs for customer communications that can be sent from dedicated email, ensure campaign tracking is in place

    • Ability to conceptualize and represent product/proposition into digital banners, SMS and EDMs to communicate to our customers in line with the marketing objectives

    • Excellent knowledge of web/digital technology and tools to measure effectiveness and insights / results from the direct marketing campaign, and share this with the product marketing team and segments as learnings to improve upcoming campaigns

    • Liaise with all business segments and Business Analytics unit to organize the calendar and execution of EDMs, SMS, push notifications & in-app banners on Mashreq Mobile & Online Banking

    • Work closely with marketing team to bring to life below-the-line marketing initiatives

    • Develop internal e-newsletter templates for various departments in the bank

    • Excellent communication skill, proofread all communications and ensure all direct communications are broadcasted accurately in timely manner with necessary approval in place

    • Will use and monitor digital tools, analytics and trends to understand the target market and what, where, how and why content is consumed by the customers of Mashreq

    • Operationally and technically hands on


    Job Requirements

    • Ability to work independently & as a team player

    • Technical hands on of HTML, Photoshop, Illustrator, Dreamweaver, Tridion, ASP, Google Analytics, Java Script, and a few years of experience in working with websites

    • Strong command on language, conversing skills, analytical and interpersonal skills

    • Highly organized and strong time management skills

    • Minimum 5 years’ experience in similar role managing effective direct marketing

    Job Details

    Company: Mashreq Bank

    Employment Type: Full-time

    Job Location: Cairo, Egypt

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