Job Description
Philip Morris Egypt is currently seeking a Digital Content Manager who will be responsible for the following tasks
Duties and Responsibilities
Your main responsibilities in this role include the following:
Drive digital marketing best practices and standards within the organization.
Translate business goals into digital marketing objectives, creating and communicating marketing campaigns using a variety of marketing platformstools.
Work closely with marketing and design team to develop specific digital deliverables and identify requirements for all creative assignments, including email, copy, blogs, banner ads, landing pagesmicrosites, and website content and design.
Manage all digital marketing processes including initial planning, execution, monitoring, optimization, analysis and reporting delivering digital marketing KPIs.
Continually explore new developments in the digital landscape to find ways and tools to more effectively and efficiently deliver communication and business objectives, including social media, blogs, user generated content outlets and other relevant digital channels in alignment with business needs.
Use analytic tools to track, monitor and optimize digital presence and campaigns based on historical performance.
Prepare qualitative and quantitative analysis reports and dashboards to inform various audiences of our collective performance in all dimensions of digital marketing efforts, showcasing the impact achieved for our consumers.
Develop strategies and leverage on the latest available technologies to grow our consumer database
Job Requirements
Bachelor/Master’s degree in marketing or a related field
Proven work experience in FMCGs with digital marketing and brand management
Demonstrable experience leading and managing marketing database, email, social media andor display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with AB and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics)
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Candidates must be Egyptian nationality. Fluency in English and Arabic is essential.
Job Details
Company/Organization: Philip Morris Egypt
Vacancy Type: Full-time Job
Job Functions: Marketing
Job Location: Cairo, Egypt
Application Deadline: N/A
Apply on PMI website
