• Philip Morris Careers | Digital Content Manager وظائف فيليب موريس

    Philip Morris Careers | Digital Content Manager وظائف فيليب موريس

    Location: Cairo, Egypt

    Job Description

    Philip Morris Egypt is currently seeking a Digital Content Manager who will be responsible for the following tasks

    Duties and Responsibilities

    Your main responsibilities in this role include the following:

    • Drive digital marketing best practices and standards within the organization.

    • Translate business goals into digital marketing objectives, creating and communicating marketing campaigns using a variety of marketing platformstools.

    • Work closely with marketing and design team to develop specific digital deliverables and identify requirements for all creative assignments, including email, copy, blogs, banner ads, landing pagesmicrosites, and website content and design.

    • Manage all digital marketing processes including initial planning, execution, monitoring, optimization, analysis and reporting delivering digital marketing KPIs.

    • Continually explore new developments in the digital landscape to find ways and tools to more effectively and efficiently deliver communication and business objectives, including social media, blogs, user generated content outlets and other relevant digital channels in alignment with business needs.

    • Use analytic tools to track, monitor and optimize digital presence and campaigns based on historical performance.

    • Prepare qualitative and quantitative analysis reports and dashboards to inform various audiences of our collective performance in all dimensions of digital marketing efforts, showcasing the impact achieved for our consumers.

    • Develop strategies and leverage on the latest available technologies to grow our consumer database

    Job Requirements

    • Bachelor/Master’s degree in marketing or a related field

    • Proven work experience in FMCGs with digital marketing and brand management

    • Demonstrable experience leading and managing marketing database, email, social media andor display advertising campaigns

    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

    • Experience in optimizing landing pages and user funnels

    • Experience with AB and multivariate experiments

    • Solid knowledge of website analytics tools (e.g., Google Analytics)

    • Working knowledge of HTML, CSS, and JavaScript development and constraints

    • Strong analytical skills and data-driven thinking

    • Up-to-date with the latest trends and best practices in online marketing and measurement

    • Candidates must be Egyptian nationality. Fluency in English and Arabic is essential.

    Job Details

    Company/Organization: Philip Morris Egypt

    Vacancy Type: Full-time Job

    Job Functions: Marketing

    Job Location: Cairo, Egypt

    Application Deadline: N/A


    Apply on PMI website