• Beyti Egypt Careers | Brand Manager

    Beyti Egypt Careers | Brand Manager

    Location: Cairo, Egypt

    Job Description

    Beyti Egypt is currently looking for a Brand Manager who will be responsible for the following tasks

    Duties and Responsibilities

    Your main responsibilities in this role include the following:

    • Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits.

    • Looking at the pricing of products and analyzing the potential profitability.

    • Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers.

    • Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.

    • Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.

    • Involvement in the development of the company’s long term planning that identifies new opportunities for brand or category growth.

    • Working closely with distribution partners and Marketing Research companies to obtain relevant information, including the development and implementation of brand audit studies and focus groups.

    • Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.

    • Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.

    • Brand performance tracking and forecasting.

    • Establishing performance specifications, cost and price parameters, market applications and sales estimates.

    • Managing the status of projects, product testing and the evaluation of external agencies.

    Job Requirements

    • Years of Experience : Min: 5 Max: 8

    • Experience within a Multinational FMCG Marketing.

    • Excellent numerical skills/ analytical skills.

    • Excellent brief writing skills (communication and research).

    • Very good Excel, word and power points skills.

    • Excellent communicator, both verbally and in writing and in presentations.

    • Leadership skills.

    • Problem Solving and Conflict Management Skills.

    • Excellent interpersonal skills and a team player.

    Job Details

    Company/Organization: Beyti Egypt

    Employment Type: Full-time Job

    Job Functions: Marketing

    Job Location: Cairo, Egypt

    Application Deadline: 02 January 2018


    Apply on Beyti website

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