Job Description
Beyti Egypt is currently looking for a Brand Manager who will be responsible for the following tasks
Duties and Responsibilities
Your main responsibilities in this role include the following:
Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits.
Looking at the pricing of products and analyzing the potential profitability.
Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers.
Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.
Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.
Involvement in the development of the company’s long term planning that identifies new opportunities for brand or category growth.
Working closely with distribution partners and Marketing Research companies to obtain relevant information, including the development and implementation of brand audit studies and focus groups.
Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.
Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.
Brand performance tracking and forecasting.
Establishing performance specifications, cost and price parameters, market applications and sales estimates.
Managing the status of projects, product testing and the evaluation of external agencies.
Job Requirements
Years of Experience : Min: 5 Max: 8
Experience within a Multinational FMCG Marketing.
Excellent numerical skills/ analytical skills.
Excellent brief writing skills (communication and research).
Very good Excel, word and power points skills.
Excellent communicator, both verbally and in writing and in presentations.
Leadership skills.
Problem Solving and Conflict Management Skills.
Excellent interpersonal skills and a team player.
Job Details
Company/Organization: Beyti Egypt
Employment Type: Full-time Job
Job Functions: Marketing
Job Location: Cairo, Egypt
Application Deadline: 02 January 2018
Apply on Beyti website
