Job Description
GlaxoSmithKline - GSK Egypt is currently recruiting a Brand Manager who will hold responsibility for the brand portfolio’s marketing activities, guide the development and delivery of a fully integrated marketing strategy, ensuring implementation of marketing activities to realize the strategy
Duties and Responsibilities
Your main responsibilities in this role include the following:
Lead the day to day brand operations to ensure flawless business flow
Monitor brand market share and ensure, that corrective actions are taken whenever needed.
Contribute to volume forecasting to ensure market share gain and business target achievement
Ensure flawless execution of brand activities including consumer promotions and leads brand activations
Continuously monitor brand’s P&L to spot any deviation from business targets and proposes corrective actions.
Monitors, tracks and analyses market performance and consumer metrics and reports the same to senior leadership
Responsible for managing creative agencies starting from briefing to delivery of activation campaigns
Ensures that the brand heart and global brand positioning are in the heart of all brand activities
Collaborates with the shopper marketing team to ensure excellence of brand visibility and consumer promotions
Work with the media agency to ensure, that adequate media plans are in place, achieving media KPI’s while drawing efficiencies
Owns the brand’s A&P budget and works with the Head of Marketing to ensure best utilization of the same
Tracks the A&P spending to ensure adherence to committed spending targets
Communicates with the area team to ensure that market & consumer research needs are met and that all brand activities are inline with area and global strategy
Job Requirements
Bachelor degree of Business Administration with Marketing focus or equivalent
4+ years of proven B2C marketing experience, preferably within an FMCG environment
Ability to work across teams to achieve business and organizational objectives
Strong analytical skills and business acumen
Ability to work effectively and influence stakeholders to drive business agenda effectively.
Job Details
Company/Organization: GlaxoSmithKline - GSK Egypt
Vacancy Type: Full-time Job
Job Functions: Marketing
Job Location: Cairo, Egypt
Application Deadline: N/A
Apply on GSK website
