• GSK Careers | Brand Manager

    GSK Careers | Brand Manager

    Location: Cairo, Egypt

    Job Description

    GlaxoSmithKline - GSK Egypt is currently recruiting a Brand Manager who will hold responsibility for the brand portfolio’s marketing activities, guide the development and delivery of a fully integrated marketing strategy, ensuring implementation of marketing activities to realize the strategy

    Duties and Responsibilities

    Your main responsibilities in this role include the following:

    • Lead the day to day brand operations to ensure flawless business flow

    • Monitor brand market share and ensure, that corrective actions are taken whenever needed.

    • Contribute to volume forecasting to ensure market share gain and business target achievement

    • Ensure flawless execution of brand activities including consumer promotions and leads brand activations

    • Continuously monitor brand’s P&L to spot any deviation from business targets and proposes corrective actions.

    • Monitors, tracks and analyses market performance and consumer metrics and reports the same to senior leadership

    • Responsible for managing creative agencies starting from briefing to delivery of activation campaigns

    • Ensures that the brand heart and global brand positioning are in the heart of all brand activities

    • Collaborates with the shopper marketing team to ensure excellence of brand visibility and consumer promotions

    • Work with the media agency to ensure, that adequate media plans are in place, achieving media KPI’s while drawing efficiencies

    • Owns the brand’s A&P budget and works with the Head of Marketing to ensure best utilization of the same

    • Tracks the A&P spending to ensure adherence to committed spending targets

    • Communicates with the area team to ensure that market & consumer research needs are met and that all brand activities are inline with area and global strategy

    Job Requirements

    • Bachelor degree of Business Administration with Marketing focus or equivalent

    • 4+ years of proven B2C marketing experience, preferably within an FMCG environment

    • Ability to work across teams to achieve business and organizational objectives

    • Strong analytical skills and business acumen

    • Ability to work effectively and influence stakeholders to drive business agenda effectively.

    Job Details

    Company/Organization: GlaxoSmithKline - GSK Egypt

    Vacancy Type: Full-time Job

    Job Functions: Marketing

    Job Location: Cairo, Egypt

    Application Deadline: N/A


    Apply on GSK website