• ALEXBANK Careers | Sr. Digital Marketing Officer

    ALEXBANK Careers | Sr. Digital Marketing Officer

    Location: Egypt

    Job Description

    ALEXBANK is currently recruiting for the role of Senior Digital Marketing Officer

    Duties and Responsibilities

    Your main responsibilities in this role include the following:

    • Manage all bank Messaging platforms (SMS, in-app notifications, 2 way-SMSs, WhatsApp for Business, Live chat, Chatbots, Emails, etc.).

    • Align with business partners and contact center on managing all ongoing campaigns and manage daily SMSs approvals and dispatching operations.

    • Manage campaigns performance tracking ensuring achieving maximum ROI.

    • Align with business partners on best practices to achieve business goals and KPIs.

    • Monitor system health and performance and handle all customers complains related to messaging services and platforms.

    • Manage all messaging platforms leads collection, distribution, tracking & optimization.

    • Develop and analysis monthly reports: Cost, Conversion Rate, Contact Center Feedback etc.

    • Handle all contracts and messaging portals financing.

    • Develop frequent market analysis in terms of competitors practices and new trends and initiatives.

    • Manage the product development with business partners, IT, developers and group product development teams.

    • Ensure messaging platforms are properly tested and provide business sign-off before deployment to end-users.

    • Analyze and identify best UX/UI practices to apply through messaging services.

    • Analyze customers’ needs, ensuring Chatbot capabilities and dialogue flow covering all customers’ needs and latest products and events updates.

    • Ensuring latest technologies are applied when applicable such as Artificial Intelligence.

    Job Requirements

    • 3 to 5 years of professional experience in a related field (chatbot management and messaging tools management).

    • Experience with Artificial Intelligence (AI) technology application with Chatbots is a must.

    • Experience with WhatsApp for Business services is preferred.

    • Ability to manage messaging written content in both English & Arabic language.

    • Ability to create and design user workflows for interactive storytelling and conversational chatbot.

    • Experience working with developers and system engineers to improve user experience: design, UI, and content optimization

    • Ability to develop testing scenarios and experience with User Acceptance Testing (UAT) related to Messaging Platforms.

    Job Details

    Company: ALEXBANK

    Employment Type: Full-time

    Job Location: Cairo, Egypt