Job Description
Design, propose and execute plans and storylines to optimize the way AXA EB value proposition is presented and perceived by opinion leaders, decision makers, regulators, intermediaries and members as well as internal AXA group stakeholders.
Duties and Responsibilities
Your main responsibilities in this role include the following:
Develop an annual business events plan towards decision makers, brokers, providers as well as physicians including topic, content /strategy, goals, budget and tactics
Engage with the Marketing team to coordinate business events activities
Coordinate with social media team to engage audiences across traditional and new media
Create EB contents for presentation, press releases, byline articles, social media posts, promotional materials and keynote presentations, direction on continuous testimonial videos and videography in general to feed digital channels
Monitor, analyze and communicate business events results on a quarterly basis
Evaluate opportunities for partnerships, sponsorships and presence as opinion leader for AXA on an on-going basis and liaise with Marketing team for execution
Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
Liaise with internal teams including but not limited Legal, compliance and marketing to align developed content to AXA Gulf guidelines.
Job Requirements
Proven track record designing and executing successful communication content for Healthcare industry;
Exceptional writing and editing skills (English, Arabic);
Strong relationships with both local and national business and healthcare industry;
Proficiency in content management & curation;
Experience with social media (including blogs);
Event selection and content strategy and execution;
Expert knowledge of Excel, Word & PowerPoint;
Knowledge communicating/Marketing value added services & differentiation;
At least 5 years experience in a similar role (Copywriter, social medial manager, content manager etc.)
Job Details
Company/Organization: AXA for Insurance
Employment Type: Full-time
Job Location: Dubai, United Arab Emirates
Application Deadline: N/A
