• ENOC UAE Careers | Convenience Store Manager

    ENOC UAE Careers | Convenience Store Manager

    Location: Dubai - United Arab Emirates

    Job Description

    Emirates National Oil Company - ENOC for Oil & Energy is currently seeking to hire a Convenience Store Manager

    Under the direct supervision of the Retail Marketing Manager, the C-store Manager is responsible for the implementation of the retail strategy by providing policies and procedures for the various business formats under C-store department including convenience store, grocery, supermarket, kiosk & bakery. This includes the conceptualization, development and roll out of new store formats, new concepts, new customer offers, as well as develop the strategy and implementation of private labels product range to support the above concepts. Strategic decision making in terms of location selection, concept type and offer, product range and pricing, as well as logistics with vendors. The incumbent is responsible for the overall financial aspect of the business including margin and profitability, as well as driving the non-financial aspects including development and enhancement of brand equity & exposure, internal & external store design, layout, presentation, merchandise & suppliers' management, Price Book management as well as the overall customer value proposition.

    Duties and Responsibilities

    Your main responsibilities in this role include the following:

      Strategy Implementation

    • Establish and develop shop positioning strategies within the market for each of the different concepts through business review and market research (customers & competitors) which covers: Store Segmentation, Space Management, Category Management, Product Management including promotional activities

    • Development of multi store formats (CSTORE, GORCER Y, SUPERMARKET, KIOSK, BAKERY) internal & external design and lay out

    • Determine and implement category management strategies and merchandising, product range and vendors

    • Develop strategies for bakery concept within the stores

    • Develop expansion plans and roll out

    • Development of private labels product range as a unique selling proposition

    • Development of direct imports strategies for exclusive products

    • Expanding operation to Abu Dhabi and new market segments

    • Guide the implementation of ZOOM & Pronto for KSA

    • Support development of franchise for ZOOM & PRONTO in UAE & Gee

    • Develop the marketing plan for the department with periodic review and update to achieve set objectives

    • Financial

    • Achieve targeted Sales Revenue, Gross Margin, vendor contribution, and Profit by implementing:

    • Roll out ZOOM & Pronto standalone new locations to achieve business growth targets.

    • Develop feasibility studies for new locations to ensure return on investment taking rental costs into consideration

    • Initiate and manage Promotional Activities to achieve ROI

    • Optimize Stock Turnover and minimize stock loss

    • standardize shop layouts across the network through design streamlining

    • Manage investment cost

    • Standardize operations & processes and define site level standards for product presentation and handling including product training

    • Maximize store other income thru negotiations with vendors and generate

    • Marketing support income

    • Category Management

    • Develop and implement category management strategies

    • Develop annual development and positioning plans for each of the categories

    • Determine appropriate merchandise range and point of sales Materials and communication system (equally balanced between Arabic and English) post regular site visits

    • Set target margins & contribution levels post analysis of Nielsen reports and visits to Retail Outlets across Dubai Retail Market

    • Guide the addition of new categories

    • Development of private label product range as a unique sel1ing proposition

    • Develop targeted exclusive product range through direct imports

    • Manage supply chain for existing network and new standalone formats with existing & 'new suppliers and revised product ranges

    • Work with operations team on enhancing processes and improving profitability

    • Network expansion

    • Development of multi format retail outlets including: convenience store, supermarket, grocery, kiosks, with or without Pronto

    • Develop complementary offers such as, Laundry, Deli, Pharmacy, etc., including tie up with third parties and where to be implemented

    • Development of new store design and layout for company operated leased retail spaces, as well as franchisees locations, prepare for opening, guide and support retail operations team to run the business successfully

    • Negotiate lease fees with landlords I real estate agent and secure availability of utilities capable to support operation, and coordinate for various authorities’ approvals

    • Ensure compliance of contractors to design guide lines

    • Propose improvements to fit out & highlight rectification where required

    • Identify product range suitable to each concept location based on research on the trading area and align suppliers

    • Support franchise team and franchisees in implementing ZOOM & Pronto concepts and insure their adherence to guideline and processes

    • Manage the process of vendor management & settlement on behalf of franchisees

    • Manage the adaptation of systems and processes (IT & F&A) to support franchise operations

    • Expanding operation to AbuDhabi Emirate

    • Guide SEFCO/UNIFCO on the implementation of ZOOM & Pronto in KSA

    • Support franchise team to expand ZOOM outside UAE

    • Travel to various regions, and allocate resources from the team to support above initiatives and ensure it success

    • Space Management

    • Establish and maintains a space management System / category store planogram: To optimize merchandising pay back at each C-Store and to optimize sales margins from the C-Stores

    • Process Management

    • Ensure compliance to processes and standards as per ISO 9001 and EMS14001

    • Ensure implementation of food safety processes

    • Ensure maintenance of records relevant to the above processes and constant updates as per the business change

    • Performance Management

    • Review periodically (weekly/monthly/daily) Sales and Gross Margin for each category, and give directions to the team as needed to improve financial results

    • Develop and monitor KPI’s, initiatives and action plan with timeline

    • Promotional Management

    • Establish calendar of promotional activities for the year

    • Manage individual marketing activities to maximize ROI

    • Negotiate and obtain supplier support in all major/minor promotions

    • Administration

    • Manage the Price Book operation and development.

    • Manage Key Account Agreements

    • Manage processes and its documentation

    Job Requirements

    • Bachelor Degree in Business / Marketing

    • Minimum 7 years of relevant work experience in FMCG & Grocery industry

    • Excellent communication, negotiation and business relationship management skills

    • Detailed up to date knowledge of change and trends in the retail business environment

    • Excellent understating in product / category management

    Job Details

    Company/Organization: Emirates National Oil Company - ENOC

    Employment Type: Full-time

    Job Location: Dubai, United Arab Emirates

    Application Deadline: N/A