• AlexBank Careers | Marketing Communications Manager وظائف بنك الأسكندرية

    AlexBank Careers | Marketing Communications Manager وظائف بنك الأسكندرية

    Location: Cairo Governorate, Egypt

    Job Description

    Alexbank Egypt is looking for a Marketing Communications Manager who will be responsible for the following tasks

    Duties and Responsibilities

    Your main responsibilities in this role include the following:

    • Plan marcom and branding objectives across all segments and lines of business.

    • Oversee and manage the team handling Marcom development for the following; Assets, Cards, Affluent & Private, Liabilities, MSMEs & Enterprise, Global Remittance, Alliance Marketing (merchants) and 3rd party marketing programs (Bancassurance and Transfers), Branches & Field Marketing.

    • Ensure accurate and timely tracking of campaign results and consolidating marcom spend vs. incremental spend , utilizing the Marketing Investment sheet model.

    • Ensure compliance with group communication rules and standards.

    • Provide financial resilience through efficient management of the budget based on a zero-base methodology.

    • Ensure brand messages are consistent and in line with group guidelines.

    • Oversee and manage group related marketing programs and initiatives.

    • Analyze and grade agency network.

    • Develop the communication plan and budget for all products, services and offerings.

    • Analyze market trends and recommend changes to marketing strategies based on analysis and feedback.

    • Oversee creation and delivery of advertisements, collaterals, media plans, in-branch materials and display systems.

    • Efficiently manage marcom production schedule across all agencies and production partners and suppliers to ensure timely and cost-efficient delivery of materials.

    • Nurture and enrich all external perceptions of the bank with focus on brand perception and positioning.

    • Lead all areas of content generation and production across all media platforms (with the exception of Digital and SM).

    • Engage with CRM team to drive direct marketing initiatives.

    • Collaborate with network, sales and sourcing channels to develop strategic partnership activities (POS, Merchant Network, Affluent Lifestyle propositions etc…).

    Job Requirements

    Job Details

    Company/Organization: Alexbank Egypt

    Employment Type: Full-time

    Job Functions: Marketing

    Job Location: Cairo, Egypt

    Application Deadline: N/A