• ALEXBANK Jobs | Sr. Public Portal and Branch User Interface officer - Digital Banking

    ALEXBANK Jobs | Sr. Public Portal and Branch User Interface officer - Digital Banking

    Location: Egypt

    Job Description

    ALEXBANK is currently recruiting for the role of Senior Public Portal and Branch User Interface officer ( Digital Banking)

    Duties and Responsibilities

    Your main responsibilities in this role include the following:

    • Develop optimization strategies that increase the bank’s search engine results rankings.

    • Research SEO keywords to use throughout the bank’s website and marketing materials for organic SEO success.

    • Continuous research and analysis of competitor advertising links, tools, and platforms.

    • Manage SEM campaigns strategies and budgeting.

    • Update content and website links for maximum optimization and search engine rankings in alignment with relevant stakeholders.

    • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

    • Track, report, and analyze website analytics, initiatives and campaigns.

    • Monitor daily performance metrics to understand SEO strategy performance.

    • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

    • Work with the development team to ensure SEO best practices are properly implemented on different components.

    • Develop frequent reports of the website performance in accordance to our KPIs.

    Job Requirements

    • 3 to 5 years of proven experience in SEO/SEM management, website optimization, content marketing, blogging, digital media analytics, etc.

    • In-depth experience with search engines (bid management & keywords search tools) as well as website analytics tools (e.g. Google Analytics).

    • Knowledge of ranking factors and search engine algorithms.

    • Knowledge of online marketing channels and content management tools is a must, e.g. Social Media Channels, Google Marketing Platform, etc.

    • Up-to-date with the latest trends and best practices in SEO and SEM.

    • Experience in using relevant SEO analysis tools such as:

    • Google: Google Analytics, Google Search Console, Google Trends & Google Webmaster

    • Keyword Analysis Tools (Google Keyword Planner, SEMRush, Ubersuggest, KWFinder, etc.)

    • Technical SEO Tools (Siteliner, Screaming Frog, DeepCrawl, etc.)

    • Backlinks Monitor Tools (Ahrefs, Backlink Watch, BacklinkTest, etc.)

    • Link Building Tools (Moz, NinjaOutreach, Link Prospector, etc.)

    Job Details

    Company: ALEXBANK

    Employment Type: Full-time

    Job Location: Egypt