• RAKBANK Jobs in Dubai | Officer - Digital Marketing

    RAKBANK Jobs in Dubai | Officer - Digital Marketing

    Location: Dubai - United Arab Emirates

    Job Description

    RAKBANK is looking to hire a passionate and creative candidate to join our Digital Marketing team.

    This exciting and varied role would be ideal for someone with prior experience in web designing, website management, campaign management, social and online media and advertising industry.

    Duties and Responsibilities

    Your main responsibilities in this role include the following:

    • To implement all website related changes

    • To implement all email, SMS and Push campaigns initiated by RAKBANK using Unica Campaign Management and other campaign tools

    • To coordinate between the different business units & content agency to ensure relevant campaigns are sent

    • To interact with the digital agency and the internal marketing team on the development of digital creative to be used across the different digital channels of the bank

    • To design emailers using HTML tools, assist in creative elements and translation related tasks

    • To be responsible for all e-mail, SMS and push campaigns for rakbank.ae and ensure the daily communication is sent out on time and are error free

    • To design and develop all emailers

    • To coordinate between agencies to get the creative/HTML and send out test emailers

    • To monitor effectiveness of various digital mediums to establish a better judgment of best digital vehicles for different products

    • To review and monitor competitive products digital media exposure

    • To coordinate with the internal marketing team for digital/traditional creative as per the ATL/BTL Plan

    • To update the content on the website and carry out User Acceptance Testing for websites

    • Assist in translation of Arabic content

    Job Requirements

    • The candidate must have 3 years plus experience in digital marketing.

    • HTML

    • Graphic Design (Photoshop, Illustrator, etc.)

    • Good knowledge of the online media vehicles and web/email analytics and reporting

    • Skill set must include knowledge of Content/Email Management Systems

    • Excellent analytical skills to analyze effectiveness of the used mediums

    • Good communication skills in English & Arabic

    • Computer skills mainly in MS-Office, Web designing

    Job Details

    Company: RAKBANK

    Employment Type: Full-time

    Job Location: Dubai, United Arab Emirates

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