Job Description
Contribute to brand’s profitable growth by accelerating on D2C rollouts and implementing local CRM solutions to engage, retain, upsell & recruit consumers.
Duties and Responsibilities
Your main responsibilities in this role include the following:
Manage the local roadmap for digital projects and act as country lead for tools governance & user management as per security guidelines
Support brands on ecommerce D2C roll-out and collaborate with cross-functional teams including analytics, merchandising, IT, legal, etc
Plan and deliver local CRM strategies across all brands encouraging customer retention and customer loyalty
Onboard all brands on CRM golden rules and must have activations, support on campaigns and monitor ROI behind them
Manage the local CRM platform set-up and optimize the platform use, ensue it works seamlessly across the organization
Manage customer database to ensure data is clean, rich and segmented effectively for targeted marketing activities. Leverage insights on database from customer segmentation to profiling and LTV analysis
Be CMO budget keeper by aligning on costs with internal and external stakeholders, following up with controllers and brands to ensure values match in digital A&Ps, and be responsible to create all CMO POs & GRs.
Job Requirements
2/3 years’ experience in digital marketing
Languages: written & spoken English and Arabic
Use of digital tools is a must (Web Analytics, Social Analytics, CRM tools and platform, etc)
Strong project management knowledge and ability to handle multiple projects simultaneously
Solid analytical skills and detailed-oriented
Pro-active, entrepreneurial individual with a constant drive for results
Understanding and passion for digital landscape, trends, tools & technology innovation
Job Details
Company: L’Oréal
Employment Type: Internship
Job Location: Dubai, United Arab Emirates
