• L'Oreal Trade Marketing Graduate Trainee in UAE

    L'Oreal Trade Marketing Graduate Trainee in UAE

    Location: United Arab Emirates

    Job Description

    Duties and Responsibilities

    Your main responsibilities in this role include the following:

    • Translate the brand ambitions and ATL plans into on-ground activity calendars - when the big moments are, suggested level of support by retailer based on With market, shopper and consumer knowledge.

    • Support in updating the Activity Calendar along with owning it.

    • Lead the continual review of promo strategy by channel by retailer, with inputs from other functions, in order to shape the promo plan accordingly

    • Design differentiated plans by retailer covering activities, exclusivities, digital support…

    • Work closely with the in house designer in ensuring all retailer leaflets and artworks are submitted on time

    • Build, apply and track Window consistent 3D design planogram and artwork aligned with brand strategy

    • Update and cascade the Monthly Newsletter to all relevant stakeholders and gather feedback and insights to optimize future letter

    • Develop and own the SOS (share of shelf) Tracking Sheet

    • Update weekly and enhance the Competition Tracking Tool

    • Evaluate Activations ROIs and Share learnings, Best Practices & Competition Activities

    • Lead and own the Merchandising Execution Tool

    • Read and analyze Sell-out reports and suggest best product placement plans per SKU for top performers and slow movers

    • Track all POSM in market

    • Reduce and track stock cover of POSM in storage (warehouse)

    • Ensure the smooth and timely production of all POSM, finding efficiencies in spend whilst upgrading our on-ground presence

    • Manage activity plan on-ground implementation ensuring excellence in execution (POSM, promo mechanics, planograms) by working closely with agencies

    • Ensure POSM budget spend is as per the alignment with finance with no overspend

    • Liaise Trade Marketing communication with Commercial & Distributor Teams

    • Consistent market visits to monitor on ground activities

    Job Requirements

    • Bachelor / Masters Degree

    • 2+ years

    • Understands and integrates market & category’s specificities of Beauty

    • Experienced in defining customized strategies by retailer and translating them into actionable plans

    • Used to being the communication interface with different stakeholders (commercial, procurement, distributors, marketing…)

    • Able to drive strategies from data analysis (sell-out, promo, ROI etc..)

    • Understands customer path & shopper experience, ensures POSM designs are shopper centric and cost efficient

    • Builds customized activity calendars and ensures excellence in execution

    • Acts as business driver, works well in cross-functional teams

    • Written & spoken language : English

    Job Details

    Company: L’Oréal

    Employment Type: Internship

    Job Location: Dubai, United Arab Emirates