Job Description
Duties and Responsibilities
Your main responsibilities in this role include the following:
Translate the brand ambitions and ATL plans into on-ground activity calendars - when the big moments are, suggested level of support by retailer based on With market, shopper and consumer knowledge.
Support in updating the Activity Calendar along with owning it.
Lead the continual review of promo strategy by channel by retailer, with inputs from other functions, in order to shape the promo plan accordingly
Design differentiated plans by retailer covering activities, exclusivities, digital support…
Work closely with the in house designer in ensuring all retailer leaflets and artworks are submitted on time
Build, apply and track Window consistent 3D design planogram and artwork aligned with brand strategy
Update and cascade the Monthly Newsletter to all relevant stakeholders and gather feedback and insights to optimize future letter
Develop and own the SOS (share of shelf) Tracking Sheet
Update weekly and enhance the Competition Tracking Tool
Evaluate Activations ROIs and Share learnings, Best Practices & Competition Activities
Lead and own the Merchandising Execution Tool
Read and analyze Sell-out reports and suggest best product placement plans per SKU for top performers and slow movers
Track all POSM in market
Reduce and track stock cover of POSM in storage (warehouse)
Ensure the smooth and timely production of all POSM, finding efficiencies in spend whilst upgrading our on-ground presence
Manage activity plan on-ground implementation ensuring excellence in execution (POSM, promo mechanics, planograms) by working closely with agencies
Ensure POSM budget spend is as per the alignment with finance with no overspend
Liaise Trade Marketing communication with Commercial & Distributor Teams
Consistent market visits to monitor on ground activities
Job Requirements
Bachelor / Masters Degree
2+ years
Understands and integrates market & category’s specificities of Beauty
Experienced in defining customized strategies by retailer and translating them into actionable plans
Used to being the communication interface with different stakeholders (commercial, procurement, distributors, marketing…)
Able to drive strategies from data analysis (sell-out, promo, ROI etc..)
Understands customer path & shopper experience, ensures POSM designs are shopper centric and cost efficient
Builds customized activity calendars and ensures excellence in execution
Acts as business driver, works well in cross-functional teams
Written & spoken language : English
Job Details
Company: L’Oréal
Employment Type: Internship
Job Location: Dubai, United Arab Emirates
