Job Description
Brand Marketing Internship
The role is responsible for maximising brand potential by supporting the Brand Operations Manager in recommending and developing consumer centric Brand Marketing strategies, and by implementing the activities required to achieve these strategies, which cover product, packaging, pricing, and communication touch points, in accordance with budget, time frames, portfolio strategy, and overall company objectives.
SALARY RANGE 5,000 AED per month.
Duties and Responsibilities
Your main responsibilities in this role include the following:
Recommends and supports in the development of copy, distribution, merchandising, promotional, media, and communication strategies according to consumer insights information and in line with company objectives
Follows up on emerging market and business trends, supports in the initiation of ad hoc research projects, prepares research briefs, agrees research methods with the research team, supervises test material, attends focus group discussions, analyses research results, prepares research summary and action plans
Supports the brand operations manager in developing and completing all levels of brand plans
Contributes to the delivery of brand volumes
Responsible for developing promotions / activities stipulated in the brand plan
Responsible for briefing advertising agencies
Responsible for handling communication between brand marketing and trade marketing / end markets to ensure the cycle plan is effectively executed
Support with preparing, updating, and completing the following various reports and plans
Job Requirements
Fresh graduates (Bachelor’s or Master’s degree) from the field of marketing
Excellent communication and interpersonal skills
Creative approach and “outside the box” thinking
MUST be on the own visa (student or parents)
MUST be available full-time
BENEFICIAL
Up to 1 year of brand marketing experience
Job Details
Company: British American Tobacco (BAT)
Employment Type: Internship
Job Location: Dubai, United Arab Emirates