• Mashreq Bank Careers | Product Manager, Cards Job, Egypt

    Mashreq Bank Careers | Product Manager, Cards Job, Egypt

    Location: Egypt

    Job Description

    Mashreq Bank is currently recruiting for the role of Product Manager, Cards

    Launch & manage end-to-end core & co-branded credit cards within Mashreq portfolio. Managing new product development for Mashreqbank straddling across segments, affinity and co-branded credit cards with like minded partners. Manage relationship with co-branded card partners

    Duties and Responsibilities

    Your main responsibilities in this role include the following:

    • Responsible for creating the product construct for credit cards across segments which will be the key drivers for future profits and EP.

    • Responsible for launching new credit cards

    • Build product constructs to achieve desired penetration in segments identified.

    • Developing communication to improve brand vibrancy and salience.

    • Driving research for consumer insights I building and testing product propositions in preferred segments.

    • Drive the fee income line for the cards business by creating more 'to buy' opportunities in the insurance and investments areas.

    • Responsible for generating cross sell leads through partner database

    • To implement research findings as evidenced by consumer research and to define areas of alliance and customer benefits to bring best in category product features.

    • Increase product line sales by constantly recommending product pricing through detailed analysis of segment wise opportunities.

    • To enhance the scope of business through targeting new segments, processes and and product approaches.

    • To work with sales to define acquisition channels, incentive schemes, sales promotions to meet brand sales objectives.

    • To manage the co-branched relationships to ensure alignment with the Overall business needs of the business

    Job Requirements

    • Post Graduate I MBA in marketing management.

    • 6-8 years marketing and brand management experience with specific exposure to a leading credit cards business.

    • Excellent interpersonal and communication skills required to be able to implement and coordinate new product launches, product revamps and other promotions, obtaining internal cross-functional support.

    • Excellent analytical skills are required to be able to track portfolio trends and identify weaknesses I opportunities to capitalize on the acquisition opportunities.

    • Good PC skills and system I process understanding to enable the individual to be 'hands-on' when involved with new product development, process automations and MIS generation

    Job Details

    Company: Mashreq Bank

    Employment Type: Full-time

    Job Location: Cairo, Egypt