Job Description
Emirates is seeking a Social Media Specialist to implement the Emirates Group's social media strategy, ensuring it is a valued component of the integrated marketing mix. The role will involve close collaboration with the Emirates Group Social Media team, specialist Corporate Communications teams, and external agencies. The primary responsibility is to manage and implement social media initiatives, activities, and operations to support Emirates Group brands and business objectives. The role will also involve developing a social media presence on popular platforms like Instagram, Twitter, Facebook, YouTube, LinkedIn, and TikTok. The role will involve identifying and communicating social media opportunities, creating materials, and monitoring the effectiveness of the strategy through agreed measurement tools. The role will also involve maintaining positive relationships with key social media influencers, collaborating with other Corporate Communications functions, and researching and recommending new developments and trends for broader discussion and collaboration.
Job Requirements
Experience in marketing and media communication is preferred, with 5+ years of experience in public relations, corporate communications, and social media management. A strong understanding of the online marketplace and its integration with marketing, advertising, public relations, and crisis communications strategies is essential. A strong social networker, blogger, or online commentator is preferred.
