• Abu Dhabi University Careers | Social Media Specialist

    Abu Dhabi University Careers | Social Media Specialist

    Location: Abu Dhabi - United Arab Emirates

    Job Description

    The purpose of the role is to work directly with the Marketing & Communications Manager, Enrollment & Marketing director, senior management to help ADU maintain a strong presence within various social media platforms.

    Duties and Responsibilities

    Your main responsibilities in this role include the following:

      Strategy & Planning

    • Leads the development of a social media strategy in alignment with the marketing infrastructure that supports the execution of ADU strategies.

    • Benchmark with other international and local universities to review best practices and ROI on Social Media spenditure.

    • Assists the Sr. Marketing Manager to develop the social media annual budget and ensures adherence.

    • Leads, manages and coaches the social media team

    • Social Media Communication Duties

    • Plans and executes crisis management procedures regarding communication with both internal and external stakeholders.

    • Establishes workflows for digital communication procedures for every medium utilized.

    • Develops strategies and programs for all of ADU’s digital applications including but not limited to:

    • Website and all social media platforms

    • Mobile application conceptual development and implementation

    • All social media enhancement projects.

    • Manages with cross-functional teams and external agencies to build communications plans that leverage the social media space.

    • Writes the content for all of ADU’s social media channels.

    • Manages internal/external social media communication projects.

    • Sets goals to increase ADU’s social media presence on channels such as Twitter, Facebook, LinkedIn, YouTube and Instagram.

    • Monitors all digital mediums on a daily basis.

    • Plans with marketing team to create branded social media campaign assets.

    • Ensures high standard of customer relationship management with all internal and external stakeholders.

    • Tracking and analyzing the impact of enrollment from social media efforts.

    • Data analysis and Reporting

    • Conducts daily and weekly data analysis reports of the university’s social media activity.

    • Provides feedback and advice based on social media research.

    Job Requirements

    • Bachelor in Marketing or PR

    • 6-8 years experience in marketing, social media or content related role preferably within an agency.

    • Bilingual (English + Arabic)

    • Working knowledge and real-world experience in planning, managing and executing social media initiatives

    • Real experience planning social media programs

    • Strong writing and communication skills

    • Experience with social media platforms, including, but not limited to Facebook, Twitter, YouTube,

    • Experience with leveraging social media management and analytics tools, including, but not limited to HootSuite, and other programs

    • Experience writing and editing content for the social media space.

    • Committed, organized, work under pressure, attention to detail, problem solving, creative thinker

    Job Details

    Company/Organization: Abu Dhabi University

    Employment Type: Full-time

    Job Location: Abu Dhabi, United Arab Emirates

    Application Deadline: N/A